TIME unveiled its first global pop-up store at Samaritaine, one of Paris’ most prestigious department stores, on August 30th.

Located on level -1 in the central atrium, the 62-square-meter space occupies a site renowned for having previously hosted pop-up stores by global luxury houses such as Louis Vuitton, Prada, and Celine.

TIME unveiled its first global pop-up store at Samaritaine, one of Paris’ most prestigious department stores, on August 30th.

Located on level -1 in the central atrium, the 62-square-meter space occupies a site renowned for having previously hosted pop-up stores by global luxury houses such as Louis Vuitton, Prada, and Celine.

The pop-up showcases highlights from TIME’s FW25 collection, first revealed during Paris Fashion Week last March. Inspired by warm childhood memories reinterpreted through a modern lens, the collection includes key runway and campaign looks alongside pieces such as rounded jackets and padded skirts, inspired by automobiles.

To celebrate the opening of the pop-up, TIME hosted an exclusive launch event on September 4th, drawing global media including Vogue, Madame Figaro, and Numéro, as well as celebrities, Samaritaine’s VIC clients, and fashion insiders. The evening featured a live performance by French artist Adèle Castillon, which received an enthusiastic response.

The TIME pop-up will remain open to the public through October 30th.