The premium women’s wear brand TIME made a striking entry into the global fashion market with an exclusive presentation at F/W 2024 Paris Fashion Week.


TIME unveiled a special collection named 'The TIME' at Palais de Tokyo in Paris. This collection was specifically launched to capture the global fashion scene’s attention.

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The F/W 2024 design concept, 'Confidential Club', seamlessly blends TIME's signature timeless elegance with bold and confident femininity. The collection showcases designs that maintain the brand's hallmark simplicity and sophistication while highlighting daring, confident aesthetics.

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The event was a grand success, drawing over 200 industry professionals, including members of FHCM, European fashion experts, wholesale clients, and journalists.

As part of its strategy to penetrate the European market, TIME plans to establish both offline distribution networks and online communication channels. By 2026, TIME aims to open a flagship store on one of the main streets in Paris and launch exclusive stores in major department stores. TIME has also launched its official global website (www.time1993.com) and introduced an Instagram channel (@time__1993) to showcase the brand's unique identity and diverse product range.