TIME has been a Korean top-leading player in the Korean fashion market, successfully maintaining its prominent place for the last 30 years.
Since its foundation in 1993, it has been evolving together with the lives of Korean women who gradually have gained their power by making a big mark in society, influencing others to reveal themselves and pursue independence.
TIME has become a brand that shares a lifelong journey of Korean women, fulfilled with not just fashion, but emotion.
Now, the brand aims to expand its reach globally by focusing on the European market and bringing new timeless value to the global women's fashion industry.
BRAND CONCEPT “EVOLVING CLASSIC”
TIME keeps its timeless value while adapting to evolve with the spirit of the times
TIME: A NEW TIMELESS CLASSIC
Since its inception in 1993, TIME has been a leading brand that inspires women to look ahead and adopt a forward-thinking outlook in daily lives.
TIME has always been at the forefront of change, setting the tone for new trends that shape the world we live in.
The brand’s concept, ‘Evolving Classic’, embodies TIME’s timeless elegance that remains undiminished by fleeting trends, representing women’s natural attitude in the contemporary era.
With its legacy that transcends time, TIME continues to inspire women to embrace change and evolve with the times.
BRAND ESSENCE
TIMELESS CLASSIC
A brand that provides timeless value, preserving dignity across time and trends.
REFINED COMFORT
A brand that exudes sophistication, refined elegance, and authentic comfort, alluring consumers.
INSPIRING LIFESTYLE
A brand that inspires daily life with a forward-looking approach and a leading attitude through changing times.
BRAND NARRATIVE “POETIC SCENES”
Experience TIME's enchanting and delicate sensibility, where every detail is crafted with exquisite precision, leaving behind a trail of radiant memories that will last a lifetime
TIME has chosen a brand narrative, ‘Poetic Scenes,’ to represent the brand, which symbolizes a willingness to embrace change and celebrate women who embody the spirit of the time.
TIME has built an unrivalled era of 30 years and established itself as a leader in brand recognition and product reliability.
It continues to innovate with new styles that interpret the current trends to fit the time and maintain attention to detail in design.
BRAND HERITAGE
SHAPE – SUIT
ICONIC SUIT / SIGNATURE LOOK / COMFORT & SIMPLICITY
Since its inception in 1993, TIME has been a leading brand that inspires women to look ahead and adopt a forward-thinking outlook in daily lives.
TIME has always been at the forefront of change, setting the tone for new trends that shape the world we live in.
The brand’s concept, ‘Evolving Classic’, embodies TIME’s timeless elegance that remains undiminished by fleeting trends, representing women’s natural attitude in the contemporary era.
With its legacy that transcends time, TIME continues to inspire women to embrace change and evolve with the times.
CREATIVE DIRECTOR
Choi Jung In
2006
HANDSOME Corp. TIME Designer
2021
TIME Head Designer
2022
TIME Global Collection Creative Director
